There’s been a lot of talk about “big data” recently. The idea that if we just collect more and more data we can find hidden correlations and exploit those for our advantage. It’s definitely an interesting field and will shape many larger organizations but you don’t need “big data” to succeed.
I am a proponent of what I call data informed decision-making. Too often we rely on instinct, our gut, or randomness when making strategic decisions. It’s not that these things are always wrong but I believe the organizations that truly succeed don’t rely completely on instinct, they move towards data informed decision-making. Integrating data informed decision-making into your organization is quite simple. The first step is to simply begin collecting data that you feel is informative in some way. This includes things like sales & profits by region and data but can move much beyond that. Especially in the social sector it is important to move from measuring activity data to outcome data.
Next, when making key strategic decisions, go back to the data. Ask yourselves can we justify this decision based upon the data in front of us? If not, can we collect some data to help support this decision? Data informed decision-making is just about adding a check in the decision-making process. It’s about checking your instinct, gut, or ideas with data. You won’t always be able to support every decision with data but this will help your organization succeed more of the time.
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