If you’ve read my blog for any amount of time, you know my love of data. I think that, while data should not have the last word on anything, it should have the first word on almost everything. It can bring clarity to an organization and challenge it to become better. Organizations around the world are jumping on the data train but sometimes they’re measuring the wrong thing.
The thing I see is organizations typically measure activities, not outcomes. That makes sense because activities are much easier to measure. Its easy to count how many people you served food too, how many people accessed your services, or how many volunteer hours you had this month compared to the previous month. This is good data to have but it does not answer the important question of the impact of your organization.
This activity oriented data doesn’t tell you how good the services that you provide are. They don’t tell you if people are better off after engaging in your services or not. You might be seeing increases in the number of people who access your services every year but that doesn’t mean that you are providing good services.
We need to address this question specifically in the social sector because it is fundamentally not a competitive market. The people paying for the services are not the ones consuming the services. So those that pay for and provide the services have to make sure that what they are offering is high quality.
If your organization is interested in engaging the question of impact, Contact Me.
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